Our Story
Driving Excellence Since 2010
AL MASOUL GENERAL TRADING CO. L.L.C was founded in 2010 with a vision to become a leading player in the automotive industry. Our journey began in Dubai, UAE, where we established ourselves as a trusted name in vehicle procurement and export.
Over the years, we have expanded our operations to serve clients across the globe, with a particular focus on the Eastern Africa market. Our commitment to quality, reliability, and customer satisfaction has been the driving force behind our growth and success.
Today, AL MASOUL stands as a symbol of excellence in the automotive trade, specializing in high-demand models like Toyota Hilux and Land Cruiser hard tops. We continue to evolve and adapt to the changing needs of our clients, always striving to exceed expectations and deliver unparalleled value.
Our Impact
Our Direction
Our Vision
Global leadership in vehicle procurement and automotive solutions.
Our Mission
Exceeding customer expectations with top-tier vehicles and exceptional service.
Our Goals
Providing access to Toyota Hilux, Land Cruiser hard tops, and pickups. Ensuring prompt global delivery. Staying ahead of industry trends and technological advancements. Expanding presence in East Africa and beyond.
Our Team
Our team information is currently being updated. Please check back later for more details about our dedicated professionals.